TMB, in partnership with Midlands-based design agency Wyatt International, has produced the product launch microsite for 3M’s newest high-tech facilities care solution, the Nomad Aqua Plus entrance mat.
Using Wyatt International’s creative, TMB has produced a multi-language microsite in 15 different countries. TMB was the first choice for 3M’s Safety, Security and Protection Services Business, as they need a trusted partner to ensure timely online launch for the product, which helps to stop slips by using special materials to retain water and minimise tracking into entrance foyers.
The site utilises TMB’s Microsite Manager, a content management system which allows each of the 15 marketers in Europe to type their local translations directly into the main site template and capture customer data in their native language.
TMB’s Managing Director, Dominic A Yeadon commented: “It’s great to be a part of another product launch within 3M’s Safety, Security and Protection Services Business. Alongside our long relationship with 3M’s Consumer & Office and Industrial & Transportation Businesses, these commissions by 3M reflect our consistent ability to deliver specialist marketing solutions and grow customer relationships across 3M’s diverse product base. TMB’s Microsite Manager has once again provided 3M with the crucial flexibility to launch a pan-European product. ”
See how AquaPlus matting performs on TMB Microsite Manager: