Archive | Masterclass RSS feed for this section

The Cow, the Train and Liars

Or: my 6-book formula for successful marketing. Here is my simple formula for successful marketing… Just six books, (some reassuringly old). My success formula says your marketing must be: 1. authentic 2. conversational 3. available 4. friendly 5. small (small is the new big!) 6. remarkable So I have dug out the following marketing classics [...]

Continue Reading

Stop wiggling it in the air!

Examples of how to make marketing campaign QR codes work with our new short code QR tracking service: If you are running client campaigns with customised QR codes in them, you will want to make sure they scan every time. Not just on your graphic designer’s iPhone after she wiggles it in the air for [...]

Continue Reading

E-marketing tools & targets for 2012

This week’s Masterclass is all about increasing your marketing communications this year. In a nutshell, you need to deliver important marketing information to the right people. People who can make your life in 2012 much better. Q. “Dom, who do I need to deliver marketing information to?” A. Your sales teams, dealers and (let’s build [...]

Continue Reading

Search inside HTML email – no way!

This week’s Masterclass is all about including a search in your own e-newsletter. Seasoned professionals will know this is a no-no – (so how come Dom is covering it?) Well, I wouldn’t have if I hadn’t been so relentlessly hunted down by one of the most enthusiastic e-mail marketing campaigns I have come across in [...]

Continue Reading

BMW sends the widest e-mails

This week’s Masterclass is all about breaking the rules when it comes to sending out the next issue of your own e-newsletter. Breaking the rules to stand out from the crowd. E-mail marketing often ends up with a list of dos and don’ts that we feel are sacred. Why? This week BMW launched their much-anticipated [...]

Continue Reading