Or: my 6-book formula for successful marketing. Here is my simple formula for successful marketing… Just six books, (some reassuringly old). My success formula says your marketing must be: 1. authentic 2. conversational 3. available 4. friendly 5. small (small is the new big!) 6. remarkable So I have dug out the following marketing classics [...]
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Stop wiggling it in the air!
Written by Dom Yeadon on Wednesday, March 28th, 2012 in Masterclass
Examples of how to make marketing campaign QR codes work with our new short code QR tracking service: If you are running client campaigns with customised QR codes in them, you will want to make sure they scan every time. Not just on your graphic designer’s iPhone after she wiggles it in the air for [...]

E-marketing tools & targets for 2012
Written by Dom Yeadon on Monday, January 9th, 2012 in Masterclass
This week’s Masterclass is all about increasing your marketing communications this year. In a nutshell, you need to deliver important marketing information to the right people. People who can make your life in 2012 much better. Q. “Dom, who do I need to deliver marketing information to?” A. Your sales teams, dealers and (let’s build [...]
Search inside HTML email – no way!
Written by Dom Yeadon on Saturday, July 31st, 2010 in Masterclass
This week’s Masterclass is all about including a search in your own e-newsletter. Seasoned professionals will know this is a no-no – (so how come Dom is covering it?) Well, I wouldn’t have if I hadn’t been so relentlessly hunted down by one of the most enthusiastic e-mail marketing campaigns I have come across in [...]
BMW sends the widest e-mails
Written by Dom Yeadon on Saturday, July 17th, 2010 in Masterclass
This week’s Masterclass is all about breaking the rules when it comes to sending out the next issue of your own e-newsletter. Breaking the rules to stand out from the crowd. E-mail marketing often ends up with a list of dos and don’ts that we feel are sacred. Why? This week BMW launched their much-anticipated [...]
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Top 7 marketing tools
December 23, 2014
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An agency’s guide
December 23, 2014
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Keeping it social
April 14, 2014
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What do people want?
April 14, 2014
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Communication is key
March 11, 2014
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6000 jobs and 15 years
June 30, 2010
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The new rules on Cookies
December 8, 2011
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2012 Charity selected
December 19, 2011
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Translatomatic V2.0 released
January 9, 2012
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E-marketing tools & targets for 2012
January 9, 2012
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Thank you all TMB The Marketing Bureau for our new website we love it! Charlene Andrews Flooring Direct
Our fantastic newsletters will have a huge impact on the way we communicate with our supporters which will help us to reach and support more younger adults living with cancer. We can not thank TMB enough for this support and can not emphasise the huge impact this help will have with our charity. Emma Willis Shine Cancer Support
About Face has received fantastic support from the whole team at TMB, who met all our queries with a friendly, patient, quick and efficient response. Liz Vivian About Face
Our new extranet is easy to navigate, fast to download items and is an amazing tool. I no longer have to send repeat data to users, I simply point them in the direction of the extranet so that they can help themselves to the materials they need. Katie Miczko, B&CS, 3M
Users are updated at the click of a button on a global scale. Jennifer Thesing, The Welding Communications Hub, 3M
TMB has taken us on a Digital Adventure, which has really strengthened our relationship with our supporters. Our monthly e-newsletter now drops into twice as many inboxes as before and our improved use of social media means that we are constantly visible. Our client blogs have kept us focused on bite sized projects with JTYAF specific advice, helping us to constantly move forward. All thanks to TMB!
Linda Thornton The John Thornton Young Achievers Foundation
The extranet can educate the dealers during their visit, for example price promotions, new product releases and news stories. It can also save time during sales visits. As all of the items are stored in one central place, it saves admin time. There has been improved communications between 3M and the dealers as well as the added opportunity to upsell and cross sell. Alex Banica 3M MySafety Romania
Our extranet is brilliant as it saves time for the dealers and it means that distributors have the materials that they need, when they need it. The controlled sharing function is great as I can decide who has access to which relevant areas. Eva Mandikova 3M MySafety
TMB’s Free QR Code Tracker was extremely quick and easy to use. Tracking progress through your own account is fantastic especially if you’ve got a few codes on the go! Mark Scadding Double Exposure Photographic
We are absolutely delighted with our enewsletters and have received some great feedback. We just wanted to thank the team at TMB for all their efforts and patience. It is so much appreciated and what a superb result. Our email database has more than quadrupled in the last 12 months! Linda Thornton The John Thornton Young Achievers Foundation
Just to say a big thank you from the Dorset Blind Association for running the excellent workshop on enewsletters. We certainly found it useful and look forward to broadcasting our enewsletters. John Andrews Dorset Blind Association

