TMB creates FreeQRCodeTracker.com
FreeQRCodeTracker.com enables users to generate QR codes and track where and when each advert is scanned, giving valuable statistics and graphs to review the performance of an advert.
With mobile advertising expected to rise to £355m in Britain by 2014, it is easy to see why so many business owners are adding QR codes to their adverts.
“Of course displaying a QR code in your advert is only half the battle, the other half is to use the new insights that come with this free technology – that is tracking how your advert is performing, and using that tracking information to improve your advertising returns,” says Dominic Yeadon, eMarketing Consultant at Poole-based digital agency TMB, who created www.freeqrcodetracker.com
“Every QR code scanned gets tracked, providing valuable insights into how many readers scanned it – where they were (Bournemouth, Poole, Manchester, Paris, etc), date and time, which mobile platform they use, and how long each advert kept on working for you. Remember the story about the Tortoise and the Hare? Free QR Code Tracker can show you that a long, slow-burn advert can be far better value in the long run than a one-day-wonder.”
Unlike other expensive tracking websites this one is completely free to use for individuals, agencies and businesses alike, with the added bonus of being able to track unlimited simultaneous campaigns over months and even years.
It is ridiculously easy to use and manage. You can create a new QR code in seconds and there is no limit to how many you create, download and track. Just log in and watch how your adverts are performing and see graphs showing activity over time. The information is clearly presented, easy to understand and helps you see which advert is performing the best. What’s more, if you change your mind about your choice of landing page once your QR code has been printed, fear not – just change the URL but keep the same QR code. Landing pages can be your website homepage or even a simple email sign up form to enable you to capture more data.
Click here to sign up for your free account.