Remind your readers what you do - they don't know
Posted by Dominic Yeadon 28 Nov 2007
 This week I'm going to get you to think about what it is you do. And then you're going to remind your readers.
Remind them because they don't know - either you never told them, or you did once but now they've forgotten. Understand that you can't expect your readers to know anything about you unless you keep telling them. They certainly won't go exploring your web site (like they have the time!).
The truth is that they would be hard-pushed to recall anything about you, other than the one service/product they bought from you. I guess you thought they might have bought something else from you by now didn't you? After all don't you sell (x) number of (widgets) besides the one they bought?
You're missing out on extra sales by not reminding your readers exactly what it is you do. All the new stuff. The stuff they have never heard about.
- Picture this: Think of a diamond. It only sparkles when you turn it around. More facets catch the light as it sparkles, it catches your eye and looks more appealing and valuable. See what I mean? You need to turn your diamond around so that it sparkles. Your next e-newsletter provides you with the perfect opportunity.
Why does this work? It works because your readers are waiting to be spoon-fed. It is too much hassle for them to remember, explore, figure it out, put 2 and 2 together, etc. Remember - the stronger your story, the more it reinforces their original decision to buy from you in the first place, and it makes them feel good about buying from you again. Tell your readers about all the new stuff you now do. Catch their eye. Take a new order.
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