|
Tel: +44 (0) 1202 483244
E-mail:
 |
|||||||||
|
| Home > About Us > News > TMB's Report Centre helps sort it all out. |
|
| TMB's Report Centre helps sort it all out.
16 Mar 2010 |
 Report Centre: Helping marketers get to the bottom of the figures.Jenny has been sending out weekly e-newsletters for a few years now. One result of this industrious broadcasting is a very long Broadcast report. One of her review tasks at the end of the period is to analyse the most successful broadcast on the basis of OR. With so many broadcasts, the naked eye isn't reliable enough, so Jenny used transfer her figure into an Excel spread sheet to sort. However it's just not much fun when she's only got five minutes until the start of her meeting with her line manager. But with TMB's Email Manager in Report Centre, Jenny can work directly from her Broadcasts Report. By clicking on the top of the column, she can sort by Subject, Date, Recipients, Opens/OR, Clicks/CR or Opt-outs.  Thanks for some clever AJAX (the same code that makes Google Maps whizz along), you can sort huge tables instantly. NB: Other email solutions take forever to show reports and have to reload the whole page when sorting. Too slow!With a click of the mouse, Jenny can find the first or last broadcast, her lowest opt-out figures or best CTR. This information helps her make informed decision about the best performing subject lines and creative. Want to know more? Contact TMB on 01202 483244. |
| Link to this page: http://www.tmb.uk.com/News/tmbs-report-centre-helps-sort-it-all-out |
|
||||||||||||||||||||||||||||
|
||||||||||||||||||||||||||||
 |
||||||||||||||||||||||||||||
|
||||||||||||||||||||||||||||
 |
||||||||||||||||||||||||||||
| ©2009 TMB The Marketing Bureau UK Limited, Suite 10, Branksome Park House, Branksome Business Park, Bourne Valley Road, Poole, BH12 1ED, United Kingdom. TMB is an e-marketing agency specialising in improved e-marketing communications using advanced online technology solutions. We work for busy B2B and B2C e-marketing, e-business and product managers in Pan-European businesses. We create customer e-mail campaigns, e-newsletters, pan-european promotional microsites and online channel marketing tools. Read TMB's Masterclass blog written by Dominic Yeadon. Privacy Policy. Legal Notice. |