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| Home > About Us > News > Follow-up with a reminder and double your revenues? |
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| Follow-up with a reminder and double your revenues?
01 May 2010 |
If you want to get maximum revenue out of a time-limited offer or event, then make your email broadcast work twice as hard. Follow up your first broadcast with a 'second chance' or reminder and you could double your broadcast revenues.  Focusing on a particular key date, like St. Valentine's Day or a key sales event? To boost those last-minute orders as the big day approaches, we recommend a rebroadcast of the same email to anybody on the list who didn't open or click the first time. We add a new subject line and a clear, time limited call to action at the top of the email. The reminder goes out to the inactive portion of the list and results in hundreds of extra clicks and opens from genuine purchasers. These emails prompt orders that could double the total amount of revenue for a campaign. That's revenue directly associated with clicking through from the reminder email. As the creative and lists are very similar, studio and broadcast costs are kept down - meaning we can bring you this service at a great price. It's a no-brainer for any event specific or time-limited offer. Get in touch with your account manager and make sure your next broadcast is followed by a chaser! |
| Link to this page: http://www.tmb.uk.com/News/follow-up-with-a-reminder-and-double-your-revenues |
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| ©2009 TMB The Marketing Bureau UK Limited, Suite 10, Branksome Park House, Branksome Business Park, Bourne Valley Road, Poole, BH12 1ED, United Kingdom. TMB is an e-marketing agency specialising in improved e-marketing communications using advanced online technology solutions. We work for busy B2B and B2C e-marketing, e-business and product managers in Pan-European businesses. We create customer e-mail campaigns, e-newsletters, pan-european promotional microsites and online channel marketing tools. Read TMB's Masterclass blog written by Dominic Yeadon. Privacy Policy. Legal Notice. |