TMB Reporting - analytics for expert e-marketers
07 Jun 2009

TMB's analytics for e-marketing success
Track how your customers and prospects interact with your campaigns. Get instant and permanent access to the information that you need to plan better campaigns, strengthen your marketing initiatives and create improved-performance communications.
TMB Reporting is for everyone, whether you are a product manager, marketing manager or e-business manager.
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After nearly a year under wraps, TMB's new Report Centre is almost ready to go.
As we put the finishing touches to this new online client reporting tool, we would like to share a preview listing of the new features:
Enterprise reporting in a single log-in
TMB clients now benefit from one single log-in to access all their e-campaign reporting in one place. This includes eDrops (now Managed E-mail Broadcasts), Network Now, Microsite Manager, PDF Manager and Banner Manager (new).
TMB Reporting now delivers expert marketing campaign reporting at Enterprise level. Gain valuable insights into your e-marketing campaigns with KPI Summaries, Push Reporting and our Report Library.
Simplify and save time
No more wading through rows of report data looking for clues. Each advanced report highlights the important numbers in the KPI Summary, delivering vital results instantly. Accurate, instant and easy to read reports helping you drive your future campaign planning.
KPI Summaries: See the reports you need. Each report features a KPI Summary for instant visibility of the numbers that matter.
Push Reporting: Reduce time finding and generating reports. Let push come to you - on time, every time. Just schedule when you need them and get your reports e-mailed to you.
Report Library: Builds a valuable knowledge bank of successful campaigns. Review past campaigns to reveal trends in activity.
eNews Tracker: Monitor what the important players in your industry are publishing in their e-newsletters each week.
TMB's MD, Dominic A Yeadon: "Since 1995 TMB has been known for its expert online marketing systems, and this new Report Centre provides us with the ideal opportunity to collect all our technologies together under one roof. By combining our various (previously separate) systems, we now have greater leverage as clients now log in once to see e-mail broadcasts, side-by-side with microsites, banners etc. Combined with Push Reporting, this increases client productivity whilst eliminating the traditional multiple system log-ins. Improved and far easier to use."
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