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CTR% surges after e-news re-vamp
This customer e-newsletter layout has been cleaned up from previous issues, following a performance review by TMB.
TMB's e-metrics, stored for every issue we broadcast, give a detailed insight into how different content sections perform. Following data analysis, the content was altered and re-located within the publication to produce this improved version. It immediately demonstrated a dramatic improvement in CTR.
TMB is an e-marketing agency specialising in improved e-marketing communications using advanced online technology solutions. We work for busy B2B and B2C e-marketing, e-business and product managers in Pan-European businesses. We create customer e-mail campaigns, e-newsletters, pan-european promotional microsites and online channel marketing tools. Read TMB's Masterclass blog written by Dominic Yeadon.